£0.00
Welcome to the first in our new series of Lunch and Learn webinars.
Our Speaker today is George Beverley MBA.
While the market obsesses over synthetic data and prompt engineering, George Beverley advocates for a ‘radical’ old technology: actually talking to people. He challenges the industry’s reliance on the AI echo chamber, championing the undeniable truth of Field Research. George joins us to prove that while AI can simulate an answer, only face-to-face contact delivers the reality.
Hosting the event is Gary Pine, an IIM Director and an experienced product and marketing leader with a focus on digital growth, go-to-market execution, and transformation.
This event is free to all, so please do share with your network.
This event is FREE to all, with recordings made available after to those who register.
You do not have to be an IIM member to gain access to the webinar, simply click the link below.
