IIM Virtual Coffee Conversation : Hubspot Introduction and Demo

IIM Coffee Conversations are a series of short (45 minute) topic focused open format sessions. They will have a cross-section of contributors, including IIM Affiliates, other Interim Service Providers and experts, along with members of the IIM Board. They are open to IIM Members (first call) and other interims (as space allows).

The focus of today’s conversation is :

HubSpot Introduction and Demo

“Think of HubSpot as your digital engine room for winning Interim work.”

A thirty minute demo of what you could be using Hubspot to help land your next assignment. The demo will cover the following three key things:

WHAT IT IS: A centralised CRM that not only stores your contacts but helps prioritise, personalise, and progress your outreach to decision-makers.

WHY IT MATTERS FOR INTERIMS:

• Pipeline clarity: Visualise your deal flow—from warm conversations to confirmed assignments.
• Timely nudges: Automate follow-ups, track email opens, and avoid missed opportunities.
• Personal brand building: Link your marketing and sales activity—ideal for those combining thought leadership with proactive networking

HOW TO START: Begin with the free tools. Log your key contacts, tag by sector/function, and use sequences to re-engage dormant leads or network contacts when you’re back on the market.

Today we are joined by:

Gary Pine, an Interim Chief Product & Marketing Officer with over 20 years’ experience leading teams to drive product excellence and marketing ROI.

Hosting the event is Charles Stuart, an IIM Director and practicing interim for nearly 20 years, which like his lengthy permanent career, has been in multiple industries but in recent years focused on  transformation in Life Sciences.

Numbers are strictly limited to enable a healthy round table discussion.  You will receive a Zoom confirmation email if successful in securing a place.  When spaces are gone, they are gone. Zoom will not allow further bookings at that point.

If you book a ticket and are subsequently unable to attend, as a courtesy to others, please cancel using the cancellation link in the Zoom meeting file sent for your calendar on booking confirmation, to allow the space to be freed up for others.